Complementary Colors: Use These Eye-Catching Combinations in Print

Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase? This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional …

9 Genius Ideas for Driving Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market. Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the …

Using QR Codes in Print Marketing: Engage Your Audience and Measure Results

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR …

7 Top Tips to Create Customer Loyalty Through the Mailbox

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail. When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail …