Why Direct Mail is Irreplaceable

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.

Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.

9 Reasons Direct Mail is Irreplaceable

1. Direct mail is long-term.

It’s something you touch and feel and need to think about before moving on to the next step of your day.

2. Direct mail is easy to understand.

There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy.

3.  Direct mail entices customers.

Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to.

4. Direct mail is customizable.

You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing.

5. Direct mail is more official.

Direct mail is a more permanent and trusted form of communication. People know that anyone can go online and get noticed, but serious businesses send out printed communication.

According to Marketing Sherpa, 76% of people trust ads they receive in the mail.

6. Direct mail is memorable and sentimental.

We all remember getting letters in the mail…right? Well, sending mail to your customers brings back that sentimental feeling.

Add a handwritten note or signature, making it even more personal.

7. Direct mail is inclusive.

Direct mail is more inclusive for older adults who don’t go online.

If you want to appeal to people who don’t even use websites or Google, direct mail is the best way to reach this target market.

8. Direct mail pairs with other media.

You can pair social media and digital content marketing with direct mail for a seamless customer journey.

Cross-promotion works wonders.

By incorporating your message online with the printed word, you will reach a broader audience and answer more of their questions.

9. Direct mail is dependable.

People like to check their mailboxes. On average, people get 122 emails per day. Compare that to the fact that 4 out of 10 people like checking their actual mailbox for items in the mail.

Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%), and catalogs (3.9%).

With this in mind, be creative and have fun with your direct mail so your customers will enjoy getting mail from you.

If you need further ideas on creating great direct mail pieces, we are here to help. 

7 Reasons to Use Print

You might think of Twitter, Facebook, and email when you think of marketing.

But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.

The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.

The organization predicts that 72% of corporations will use direct mail campaigns.

Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.

As a result, direct marketing is expected to continue its upward trend.

7 Reasons to Use Print as Opposed to Just Online.

1. It’s the most trustworthy.

Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.

2. Be environmentally friendly.

There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.

And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine. 

There are 20% more trees now in the United States than 40 years ago.

3. Think non-traditional printing.

There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match. 

4. Think outside-the-box printing. 

Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business. 

5. Get your printing quicker. 

The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.

6. People love to be tactile. 

Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.

7. There is easy personalization. 

There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.

Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.

People appreciate the extra care that goes along with a printed piece.

No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results.

Print Marketing: 8 Benefits to Leverage in Your Business

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.

1. Print marketing is cost-effective.

Print is cost-effective because of its high return on investment.

The return on investment of print marketing is about 13 to 1. This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off! 

2. Print marketing has staying power.

The best marketing strategy is the one that stays in your customers’ minds.

The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold onto their brochures, magazines, pamphlets, and promotional products. The longer they hold onto it, the more likely they’ll remember your company and buy from you. 

3. Print marketing is visible.

Digital ads flash across the screen, following the old adage, “Out of sight, out of mind.” 

But the best marketing campaigns are the ones that are visible to the clients and allow the clients to truly digest the information. 

The Penny Experiment

Here’s an example. Think of a penny. What does it look like? Which way is Lincoln facing? What words and numbers are on it? What do they say? Where are they placed? Now, look up a picture of a penny. 

How well did you do? If you’re like most people, you probably didn’t do very well. Why? After all, you’ve seen a penny numerous times. It’s because you never truly looked at a penny, therefore, the physical attributes were never properly encoded into your mind. 

When advertising, you want the material to be properly encoded in the minds of your consumers. Print is a powerful tool to achieve this. For example, print advertising, on average, leads to 77% brand recall compared to 46% for digital ads. 

4. Print marketing outperforms screens.

Print outperforms the digital world in a variety of categories. 

One study found print activates customers’ perception of desire and valuation. Furthermore, print had the highest correlation with advertising effectiveness. 

5. Print marketing generates better retention.

Multiple studies show that print causes higher levels of recall. 

In a study, recall was 70% higher among participants who were exposed to a direct mail piece than a digital ad. Additionally, print was easier for the study participants to understand. 

6. Print marketing provides connection.

Print feels more personal. 

After years of COVID, people are craving connection. Print feels more real and personal than digital advertisements. Perhaps this perceived connection is why people trust print more. 82% of consumers trust print ads the most when making a purchase decision. 

7. Print marketing appeals to all ages.

In order to have the best marketing campaign, you’ll want to be able to effectively reach your entire target audience. 

The problem? Not everyone is tech-savvy. Sometimes, you can even spot a member of the younger generation yelling at their electronic device. Luckily, print doesn’t require technical skills to navigate. It won’t anger any of your potential clients. 

8. Print marketing is a multi-sensory experience.

Great marketing appeals to all the senses, and print can help you do that. 

  • Print appeals to the sense of touch. Customers can feel the weight and texture of the paper, and they can feel the turn of the pages.
  • Print appeals to the sense of smell, and people love the smell of fresh ink.
  • Print appeals to the sense of hearing, and customers can hear the crinkle of the paper and the rip of the envelope.
  • Print appeals to the sense of sight, and customers can see the vibrancy of the colors without the eye strain caused by screens.
  • Technically print can appeal to the sense of taste. But, we don’t recommend that. 

We want you and your business to be successful, and we believe we can help you on your road to success by helping you leverage the benefits of print in your marketing strategy. 

The 7 Stage Employee Life Cycle

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly.

The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as high as $6,110. However you calculate it, hiring a new employee is not cheap.

Below are the seven stages of the employee life cycle.

Attraction: the 1st stage of the employee life cycle

The employee life cycle begins the very first time your company is exposed to the potential employee. 


Do your best to make sure your first impression is a good one. Build a positive company culture and a brand that will appeal to future employees.

Recruitment: the 2nd stage of the employee life cycle

Recruitment encompasses the period from applicant to employee. 

Although salary, job title, and job fit are all important, they’re not everything. Future employees are also looking for your company’s equality and diversity policies, mental health stance, maternity leave, overtime, sick pay, unpaid leave, and work-life balance. Positive testimonies from current and past staff are also important. 

Remember, the job interview is both a space for you to see if the prospective employee is a good fit for your company as well as for the prospective employee to see if your company is a good fit for them. 

Onboarding: the 3rd stage of the employee life cycle

The employee has been hired, now it’s time to get them acclimated to your work environment. 

When employees start a new job, they’re most likely feeling optimistic and full of potential. Build off of this by making them feel welcomed and safe in the new work environment. 

Development: the 4th stage of the employee life cycle

If your employees are learning and improving, so too will your business. 

Support development by organizing workshops, conferences, and seminars. Encourage constructive criticism throughout the workplace. If your company is able, financially support learning programs for your employees. 

Retention: the 5th stage of the employee life cycle

Successful employee retention will save your company many workers and dollars. 

Never take any of your employees for granted. Let them know they’re appreciated by thanking them often. Reward employees for their hard work through recognition programs and promotions. Check in with your employees to see if they’re happy and content. If not, find out why. What can your business do?

Separation: the 6th stage of the employee life cycle

Employees can’t stay at your company forever, no matter how hard you try. 

Employees might leave for a variety of reasons: better career opportunities, retirement, a change of pace, etc. Whatever the reason, it’s crucial that you try your best to remain on good terms. 

They’ll be able to testify for or against your company down the road. Positive word-of-mouth reviews are important to the success of your company. Try throwing them a goodbye party to thank them for all they’ve done for your company. 

Before they leave, make sure you ask them for their honest opinions. This will help you improve your workplace. 

Check in with your remaining employees. You didn’t just lose an employee, they lost a friend. 

Alumni: the 7th stage of the employee life cycle

Although no longer officially part of your workplace, past employees can still be part of your company’s culture. Invite them to company events if possible, ask them for future referrals, and request their help from time to time. 

We understand the workplace community can sometimes feel like a second family. Support your employees every step of the way with the print pieces that make communication a breeze. Support is important, and we’re here to support you in your business goals. Anything print-related, we’ve got your back.