6 Top Ways to Promote Your Brand Via Word of Mouth

You want the word out…the good word! But how does that happen organically?

Sometimes it takes some help to brand your business and get word-of-mouth advertising. There are so many things you can do to help it along. Let’s take a look.

6 Top Ways to Promote Your Brand Via Word of Mouth

1. Hire an influencer

Sometimes using an influencer helps spur word-of-mouth advertising.

This method creates an image in people’s minds and gets people talking about what you offer. A recent study by Sideqik found that 7 out of 10 consumers trust influencers’ recommendations just as much as the opinion of real-world friends.

If you can’t get a significant influencer, try contacting a micro-influencer. Reach out to bloggers, video bloggers, or DIYers with a smaller following whose goal is to share subject matter expertise by producing tutorials, shout-outs, how-to guides, day-in-the-life videos, and so on

2. Create a unique experience

Get people to talk about your business because you treated them so well that they can’t stop talking about it.

No company wants bad publicity, but people are quick to speak. So make sure you do all you can to offer what you promise and surpass it.

Try adding a thank you note or a gift to the order. According to SDL, more than half of all consumers (58%) share their positive experiences with a company on social media.

3. Keep branding elements consistent

No matter how you promote your business and brand, you must ensure your language is appropriate for your specific audience. 

Think about the kind of language you use in your marketing materials, signage, and slogan, as well as on your social media profiles. Does it convey the image that you want to associate with your brand?

Additionally, pick engaging colors and fonts but keep them consistent across all print and packaging materials to create a branding impression that remains in your audience’s mind.

4. Solve a real problem

No matter who is talking about you, they will spread the word if you can help them solve an issue.

Make it obvious how you can help. Then, when they try out your product, they can see the truth and tell their friends.

5. Use a visual trigger

Create a space people want to snap pictures with or near and share on social media.

First, play it up if you have a unique decorating style, an unusual prop, a photo, art, or other items. Then, encourage people to take and post pictures next to it.

6. Use a hashtag

Hashtags are a way to categorize content on social media by topic or theme, e.g., #printmarketing. If you create a hashtag that includes your business name and encourage visitors to use it when posting about your business, potential customers can use it to find you online. So it will boost your name recognition.

While tracking whether the sales came from the hashtag or some other channel can be tricky, this simple tactic helps build more vital brand awareness.

The possibilities are as endless as your creativity. If you need more ideas, especially in the printed realm, check us out today!

5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers

Using print marketing is a great way to get your company’s name out there and let customers know what services you offer.

But what if there was a way to increase the effectiveness of your printed ads, creating a better experience for your existing customers and drawing in new ones?

According to a study by Accenture, 91% of customers are more likely to purchase from companies who recognize and remember them, providing them with relevant offers or recommendations. 

Here are five easy ways to add personalization to your print marketing plan!

5 Ways to Personalize Your Company’s Print Marketing

1. Use Variable Data Printing

Customer Relationship Management (CRM) databases are an easy way for your company to accumulate and sort information about your customers.

Then, to use the data that your CRM has gathered and incorporate it into your print marketing, use Variable Data Printing (VDP) to create a variety of personalized print ads that will better suit the customers to whom you’re sending them. VDP uses more than just the customer’s name: it can also alter your ad’s layout, images, and promotions shown.

Using VDP for print ads results in 3-10 times higher response rates than non-personalized direct mail.

2. Use QR Codes on Your Print Marketing

QR codes are a modern and easy way to quickly send interested customers from your printed materials to your company’s website or social media accounts.

QR codes have many different capabilities, but one of the best ways you can use them to create personalized experiences for your customers is by tracking the links they clicked after the QR code has been scanned. Then you can use that information to determine which services or products are most attractive to your customers and personalize your advertising.

3. Respond to Constructive Feedback

Some customers can find some targeted marketing methods to be invasive or unhelpful.

However, research has shown that 45% of customers appreciate one kind of personalization: personal apologies from companies after negative experiences in-store or online.

So if customers leave a dissatisfied review or experience difficulties while shopping in your store, take note of their information and send them a letter apologizing for the inconvenience. They will appreciate your efforts to make things right with them and will be more likely to purchase from your company again!

4. Personalized Print Inserts

Although completely customized catalogs might be the most personalized route you can take with your direct mail, compiling a unique catalog for each customer would be quite cost prohibitive.

An alternative is to use VDP or another method to create customized inserts for your mail.

You could also consider including customized coupons to draw customers to your store by offering discounts on the products they’d likely be interested in.

5. Choose Personalized Images

Visuals are essential- they catch your customers’ attention and can determine whether or not they open your mail.

Focusing your personalization on the images in your print marketing could have a significant impact. Using the data you’ve gathered about a customer’s demographic, include images that cater to their preferences and interests.

Personalization is the strategy to push your company’s print marketing the extra mile- engaging your customers and standing out from others in your field. Contact us today to get personal on your next print marketing campaign!

How SEO and Print Work Together (Plus 3 Ways to Improve Your Site’s Ranking)

The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. 

The higher up your business is, the easier it will be for potential clients to find you. This is especially beneficial given that 68% of online experiences start with search engines. 

Many factors impact SEO ranking, such as

  • Bounce rate is when visitors leave a webpage without taking any action—the lower the bounce rate, the better.
  • Dwell time is how long visitors stay on the page. The longer, the better.
  • Traffic is how much activity the page has. The more steady traffic, the better. 

Knowing what impacts your website’s SEO rankings can help boost your website. 

How SEO and Print Work Together

Print marketing can help improve your website’s SEO ranking by driving people to your website. 

One convenient, powerful way to accomplish this is through QR codes. QR codes provide an easy way to drive people from paper to online. QR codes can be added to… 

  • Business cards. Drive people to your website to direct them to information that couldn’t fit on the card.
  • Catalogs. Next to the advertised, popular product, put a QR code. This will make it easy for customers to buy the product.
  • Posters. Bring people from the physical world to the online world by including QR codes on posters. 

QR codes increase your website’s traffic, and they will likely improve dwell times and bounce rates because the people visiting your website are actively seeking it for a purpose. Compare this to someone who stumbles across your website on Google but realizes it’s not quite what they’re looking for. 

3 Ways to Improve Your Site’s Ranking

1. Improve your website

Making your website easier to use will improve its SEO ranking.

Some areas to look at include: 

  • Page load speeds. A website’s conversion rate drops by about 4.42% for every second of load time. The faster your website, the better it’ll do. People don’t like waiting.
  • Mobile-friendliness. A user-friendly mobile phone website is essential, given that 64% of searches are on mobile phones compared to 35% on computers.
  • Navigation. Improve website navigation using clear, everyday language and easy-to-find links to the most important pages. Use design techniques to separate parts of the page and stick to already established website structures. 

A faster, user-friendly website will get people to stay, boosting SEO. 

2. Improve your backlinks

Backlinks (also known as inbound links) are hyperlinks to your website from an external website.

As a business, you want other websites to link to your website. Sometimes this happens naturally. However, you can improve your backlinks by reaching out to editors of other websites and suggesting they link to your page, explaining why doing so would benefit them. You can also create internal links by linking pages within your website. 

3. Create quality content

Having quality content will naturally drive people to your website. 

A catchy headline can get people to click, but quality content keeps them. Make relevant, well-formatted, easy-to-read, and engaging content. Be sure to use everyday language throughout. Include a skim layer with headers, sections, pictures, and infographics. 

Using print and other SEO optimization techniques can help you improve your website’s ranking, making it easier for potential clients to find your business through Google. 

Are you ready to optimize your SEO with print? Reach out to our team now and check us out at www.selectimaging.com

7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring

Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions.

Winter and spring are full of international and national holidays, like the seven detailed below, providing plenty of room and creativity for direct mail campaigns. 

7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring

1. Black History Month: February 

Black History Month is intended to celebrate the achievements of African Americans in the history of the United States. 

Do some research to find influential Black figures who shaped your business. Share their hard work and contributions in a flier or brochure. 

2. Valentine’s Day: February 14

A day meant for romance, with romantic partners sharing their appreciation for each other with gifts.

Many also use this day to share their love and appreciation for their friends. 

Remind your customers about the upcoming holiday and suggest gifts to make a partner’s day. Recipients will be grateful you reminded them and provided them with a quick, easy gift idea.  

3. Pi Day: March 14

3.14 are the first digits of Pi, which is why it is celebrated on March 14. 

A day for both mathematicians and pie lovers, Pi Day is the time for mathematicians to recite the endless digits of Pi, which is the ratio of a circle’s circumference to its diameter.

Show your business’s appreciation for Pi and pie by sending direct mail to customers on this special day. If your company sells pie, even better. If not, perhaps share products or services your business provides that could make Pi Day all the more special. 

4. Saint Patrick’s Day:  March 17

This day originally commemorated St. Patrick with religious services and feasts; today, it is mainly a secular holiday meant to celebrate all things Irish. 

Get ready to send out lots of green: green paper that advertises everything you sell that is green. If your business has any Irish roots, now’s the time to share that information. 

5. Easter: April 9

Easter was initially meant for Christians to celebrate the resurrection of Jesus.

Today, many traditions surround the holiday, and religious and non-religious people celebrate it. 

Try sending out mail with easter eggs and bunny imagery. On the back of easter egg-shaped cutouts, provide coupons or vouchers for free samples. If you have easter themed products, be sure to advertise them. 

6. Star Wars Day: May 4

Star Wars lovers can be pretty enthusiastic. The day comes from a play on words: “May the fourth be with you.” 

Celebrate Star Wars Day with your customers by sending Star Wars-themed direct mail and sharing any Star Wars-related products or services. 

7. Mother’s Day: May 14

Mother’s day is a lovely holiday meant to celebrate and show appreciation for mothers. 

Have your business show its appreciation for mothers by sending out a mother’s day card with free samples and coupons. Help make mothers feel special. 

With hundreds of holidays, some more well-known than others, your business has plenty of opportunities to create special day-themed direct mail.

Check out a more exhaustive list of holidays to find one that would be the perfect fit for your business. Contact us today to get started on your next spring or winter campaign!