Conversational Marketing: Increasing Consumer Engagement

As a business owner, you undoubtedly understand the importance of marketing. What you may not be familiar with, however, is which marketing techniques work best. One marketing tactic that has proven itself to be of the utmost value regardless of the industry you are operating in is conversational marketing. Increasing customer engagement and boosting profit …

You Can Never Have Too Many Purchase Points

The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you're only giving your audience one opportunity to buy, you could be leaving lots of money on the table. …

3 Gems for Small Business Owners from Jack Ma

At a recent business leader meeting put on by American Express, Jack Ma from the Alibaba Group was the guest celebrity speaker. The reason why was that Mr. Ma was invited to share a bit of his wisdom and advice, particularly to small businesses. American Express has been maintaining a campaign of supporting and driving …

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

While it's true that your brand's reputation will play a significant role in an essential factor like word-of-mouth, the real power of paying attention to what people are saying about you runs a bit deeper. The Importance of Reputation Management: Facts and Figures Consider the following statistics to help paint a vivid picture of the …